Week 7 Reading Reflection

What stood out the most to me is how the use of traditional demographics no longer serves as a basis for marketing strategy. It was surprising to read because I assumed that such demographics (age, sex, income and education) would be a definite influence on purchasing decisions made by a consumer. I thought that information would be extremely useful for businesses to factor in when developing a marketing strategy for a specific product and its potential consumers. 

The "Drift into Nebulousness" I found to be confusing. However, I found an interesting Prezi presentation about it online, which can be found here:
https://prezi.com/lcpvqlbzrer1/rediscovering-market-segmentation/

The two questions I would ask the author are:

• In your opinion, are traditional demographics influential in developing a unique market strategy? 
• What is the relationship between the Drift into Nebulousness and Market Segmentation? 

I was very interested in this week's reading. There wasn't really much I didn't agree with. I look forward to the readings more and more each week!