1) Find a business owner and talk to them about their customers. Who do they think their target customers are? What are their customers' unmet needs?Where do they find their customers? What are their customer's demographics? What kinds of media do their customers consume? Etc.
2) Next, go and talk to 3 'target customers' -- using the demographics/psychographics the entrepreneur described. As these 'target customers' the questions in the paragraph directly above.
3) Reflect. Does the entrepreneur adequately understand their customers' problems? Where are the differences? Why might these differences exist.
Important. Do not tell the entrepreneur about the second part of the exercise -- it can put them on the defensive and either shut down the interview or prevent them from providing you with the fullest information. Also, please video record your customer interactions and the entrepreneur interview. If the entrepreneur declines to be recorded, that's OK. But if they approve, be sure to include the videos in your post. Do be sure to include video recordings of your customer interactions, however.
Well, you seem to have just posted a skeleton response, so there is not much for me to comment on. I don't really think you took the exercise seriously, otherwise you would have posted at least something else besides the instructions for the assignment. In my post, I may not have had the best interview questions or method of interviewing, but I at least went out and did the interview. For future assignments, I suggest you do the same or else you won't be getting much credit or feedback in these responses.
ReplyDeleteAnyway, check out my blog:
http://sebastianent3003.blogspot.com/2016/02/the-twenty-percent.html
Not really sure if you even did the assignment. Looks like you just copy and pasted the instructions in here and that's it. I actually went out and interviewed subway workers and waited outside for customers to come out. If you want to see how this assignment was actually done you can check it out here http://jhoreckyblog.blogspot.com/2016/02/the-twenty-percent.html
ReplyDelete