What surprised me most in this week's reading is the power of buyers. It's apparent that if no one buys a product, it will fail but that seldom occurs. However, what isn't apparent is how much consumers have the power in the business/entrepreneurial world. It's more common to think people like you and I buy things here and there and it doesn't make that much of a difference.
What I found to be confusing is the part about how fast-growing industries are not always attractive. It's odd how products that are trending quickly tend to have higher prices because the consumer demand is competitive -- everyone wants it -- so how is a product like that sometimes considered to be not doing well?
I would ask the author:
- To differentiate more clearly between factors and forces
- and more about exploiting industry change
Compared to what I've learned thus far and what I've learned in previous classes, I don't disagree with what the author was explaining in this chapter nor do I think any of the information was incorrect.
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