Week 15 Reading Reflection

The biggest surprise for me in this week's reading was the part about developing your entrepreneurial creativity. Personally, I consider my creativity to be more technical and crafty. While I love graphic design, video editing, and hand lettering I often have a difficult time thinking of innovative ideas, so I felt at ease to read that there are a other ways to enhance my creative talents as an entrepreneur.

What I found most confusing was the "creative exercise" on page 134. The activity tells you to look at a list of items and to write down every use for the item you could think of. This task proved to be quite the head-scratcher because at first glance the items are all random and quite frankly, useless. However, after taking some time to read through the list and really think about the item's potential uses, the exercise finally made sense.  The activity's purpose was foster creativity in normality. 

I would ask for the author to clarify the four areas of innovation. What are the distinctions, and where do you even start? Are you supposed to know which area you are before you go in, or do you begin innovating and see which area you fit best in?

The part of the reading I disagree with most would be the title for the sub-article "Terrorism Ignites Innovation." Although the article did take a nice twist on how we can make the best out of unfortunate situations, I feel like the title could be less blunt, harsh, and seriously triggering. It's unnecessary and the author could've taken a different approach in explaining this concept.