Amazon Whisperer

Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

• My revenue drivers lie in the variety of products I offer. Customers can purchase hand lettered quotes on either canvas (to be hung) or cardstock (to be framed) and both options have customizable color options. The background and font colors can be requested by the customer. 

Describe what kind of product offering you believe should be next. What's the next thing your customers want?

• I think the next product I should be offering according to what my customers want would be customizable hand lettered art. I should take requests from customers, hand lettering THEIR favorite quotes. 
• I could also offer my hand lettered art on different mediums such as pillows, t-shirts, coffee mugs, and more! 

Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

• By offering 100% customizable hand lettered art prints, customers can fall completely in love with what they are purchasing and feel more connected to it. I would agree it definitely promotes customer loyalty because I would be giving "the people" exactly what they want/request! I would be investing more time into making these new, customizable art prints but they would be well-received by the customers.
• If I offered my hand lettered art on different mediums I would be investing more into my entrepreneurial venture because I would need to outsource my printing/manufacturing. I would need to find a vendor that would take my artwork and print it on t-shirts, coffee, mugs, pillows, etc. This would factor in an extra cost but the variation in products offered could possibly drive in more sales and happy customers. 

Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

• This product features a customized hand-lettered design on a pillow. 
• In the case of my entrepreneurial venture, I would generate hand lettered art prints that would be made onto canvases, card stock, pillows, t-shirts, coffee mugs, and more!
• http://www.amazon.com/Reading-lettered-Decorative-Pillow-Cushion/dp/B019GWHFV4/ref=sr_1_1?ie=UTF8&qid=1459125397&sr=8-1&keywords=hand+lettered+canvas

What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

• While this particular listing does not have any customer reviews, after searching related products, most of the reviews were rated three stars or higher. The only negative reviews were about how the product needs to be cared for. People want pillows they can put in the washing machine!

Describe what design/usability changes you'd make to the product. 

• I would make the pillow a slip cover so that it can be unzipped and machine washable. 

Describe why you think this product would make a good addition to your current product/service offering.

• I think this product would attract a consumer who maybe cannot hang anything up onto the walls of where they live due to certain restrictions given to them by their landlord, if they live in a college residence hall, or they would rather not have art hung onto their walls. This product just offers another form of the hand lettered art to be showcased.